The Powerful Influence of Africa Prints on Mainstream Media

Posted on 30 August 2018

Mainstream media, comprising of the mass new media, is the major influencer of a whole horde of people.

It influences our thoughts, opinions, lifestyle, and even our priorities.

It has also been a means to mirror the way society is today.

The African print has slowly but steadily woven itself into the fabrics of the fashion society, pun intended.

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It is now so global that it has been spotted at various prestigious fashion events, red carpet shows, music videos and even into the wardrobe of most celebrities. Yes, including western celebrities. Even in places that were, before now, presumably unsuitable for the African prints.

The African print has slowly been bestowed its venerable position in the global fashion world as so many people are warming up to its beautiful and colourful input into the fashion industry worldwide.

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Gone are the days when African attires are depicted as dull, dusty animal hides wrapped unceremoniously around the body.

Currently, tons of African fashion shows are held everyday around the world as the demand for African fabrics is high amongst the celebrities, diaspora, bourgeoisie, as well as the averagely well-to-do.

A prominent example of these fashion shows is the annual Ankara Festival hosted yearly at Los Angeles, California (AFLA).

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Multitudes of international fashion designers have centred the African fabric amidst their new designs.

Top celebrities like Beyonce, Rihanna and even Lady Gaga, have made it more than just a guest in their wardrobes. They are combining various beautiful prints to make cool designs.

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The African Print is, without a doubt, one of the recent fashion trends that is threatening to take over the global fashion front. It wouldn't come as a surprise if, in the next few years, all cloth prints would be primed by African prints.

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